AI-personalised birthday reminders & gift ideas for NZ & Australian families. Free, always.
AI-personalised gift ideas for every person you love — based on their interests, star sign, cultural heritage and budget. The more you share about them, the more perfect the match. Never give a generic gift again.
✅ Live on Google Play · 🌍 More countries coming soon
In the news
I can remember passwords and servers… but my anniversary, it was always a problem.
— Sandor Egyed, founder of Cherish · Waikato Times, June 2026
Read the full story →
Cherish knows your family — their passions, their star signs, their heritage — and uses that to suggest gifts they'll actually love.
Set up in minutes. Never forget a birthday again.
No App Store required. Cherish is a full Progressive Web App — open cherishapps.com/app in Safari and add it to your Home Screen for the complete experience. Free, instant, no download needed.
How to install on iPhone (30 seconds):
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Free to use. No credit card required. Built for NZ & Australian families who want to give gifts that actually mean something.
💝 Try Cherish Free🎉 Now LIVE on Google Play — Free Download
Yes — completely free. No subscription, no credit card, no hidden fees. Ever.
You tell Cherish about the person — their interests, star sign, cultural heritage, budget, hints they've dropped. The AI uses all of that to suggest gifts that actually fit them. The more you share, the smarter it gets.
Hundreds of NZ and Australian stores you already know — Farmers, Myer, David Jones, Interflora, Noel Leeming, Pascoes, Amazon AU and many more. Real gifts, available now, delivered to you.
The Android app is live now on Google Play! Download Cherish free — search for "Cherish gift reminder" or tap the Google Play badge on this page. You can also use Cherish on the web at cherishapps.com.
Absolutely! Cherish has full pet profiles. Add your pet's breed, favourite toys, treats and more — and get gift ideas perfectly suited to them.
Yes. Your data is stored securely and never sold to third parties. You can delete your account and all data at any time.
Most gift apps show you generic product lists. Cherish uses AI to understand the actual person — their interests, star sign, cultural heritage, budget, and gift history — then suggests gifts from real NZ and Australian stores you can actually buy from. It also remembers every occasion and reminds you before it's too late.
Yes — Cherish tracks birthdays, anniversaries, Christmas, Valentine's Day, Mother's Day, Father's Day, and any custom occasion you add. You get notified before each one so you always have time to find the perfect gift.
Because "I didn't know what to get you" is not an acceptable answer.
Read →A guide from someone who learned the hard way, then built an app about it.
Read →New Zealand's own celebration — here's how to mark it with a gift that means something.
Read →